The Business Analytics Symposia are a series of interconnected learning and networking events focused on the analytics community. Each is designed to bring together business decision makers and IT professionals in an environment of collaboration, equipping them with the tools to better solve real business problems.
This symposia focus on techniques and strategies to effectively frame problems, and to identify and apply best-fit analytic techniques to solve those problems. Sessions are vendor-neutral and free from sales and marketing content. Vendor exhibits outside of the session rooms showcase the leading edge of analysis tools and technologies. The last day of the symposium offers in-depth case studies from several vendors on their best practice approaches.
Strategy is the art of shaping your own future, and astute business leaders rely on predictive analytics to help them define and execute business strategy. Predictive tools and models that examine historical and transactional data to identify risks and opportunities offer strategic foresight into customer behaviors, market directions, and other key business trends.
Every business manager faces uncertainty when making big decisions and difficult choices. Decision analytics reduce uncertainty, increase decision-making confidence, and improve overall decision quality. Decision analysis helps to clearly define a problem, then applies analytic techniques to answer the hard questions: why and what if.
With today’s deluge of data and information, business professionals are often challenged to find that which is important. Sifting through large amounts of information to find the critical and relevant facts can be overwhelming. Discovery analytics applies data mining, search, inference, and exploration techniques to surface important hidden information that businesses need to know.
Social media analysis is increasingly critical for hearing customer feedback, managing customer relationships, and building loyalty and goodwill. Companies who employ listening platforms and social media analysis tools gain new insights into brand perception, customer sentiment and much more.